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  • María Belén Gómez

Digital revolution




Our society is being transformed due to increasing digital connectivity. Connectivity is the digital interconnection of individuals, things, machines, devices and companies.


This megatrend of digital revolution is impacting all walks of life. It is changing our lifestyles and behavior, and therefore also the worlds of work and business models.


The development of gigantic networks of infinite growth are part of the industrial revolution.


Relationships have always been an important factor for business success. In the digital age, this argument gains in importance because digitization is opening up a multitude of new possibilities for communication. The network is growing all the time. From social networks to cloud solutions. But above all, speed and complexity are increasing with growing connectivity.


The end of autonomous action


The digital revolution requires digital infrastructures that change the framework of business success.


Former competitors become partners, customers and companies are no longer strictly separate, but interact. For example, consumers can participate in the design of new products. The buzzword "sharing" is not limited to networking, but also to the so-called "collaborative economy".


Participating in new digital ecosystems


The growth of digital infrastructures forms a key part of the digital revolution. New digital ecosystems are being fostered. For example, the generation of money. Digital platforms can be used to make financing or business ideas a reality. But cryptocurrencies are also on the rise. At the same time, these new ecosystems require a new mindset to participate in them.


Connectivity offers new opportunities for creative minds that are actively joining the digital revolution

Digital connectivity is changing traditional work models. People are no longer tied to a fixed workplace. Digital connectivity around the world increases the potential of entrepreneurs and employees. You can participate in companies and projects regardless of your location. It is possible to communicate and work with others from anywhere and at any time. The home office is just the beginning of the global office. Many startups no longer need a head office. Digital companies rely on digital infrastructures. This leads to completely new business models. Just look at which companies are at the top of different industries today.


The size of the company is no longer so important.


With the digital revolution and connectivity, new roles arise within networks. Even as a small company, you can visibly participate in global competition. This was completely unthinkable in the analog world. For example, the headquarters of a company is no longer so important and gives equal rights on the global stage to companies that previously operated outside metropolitan areas. With the right idea, know-how and competence, SMEs and SBUs can become elementary players that do not allow themselves to be dictated to by large companies, but assume valuable positions of power within value chains.

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